A sales campaign bases its success on how you communicate them. These promotions have to be part of the planning, and they should be communicated accordingly. Therefore, offering discounts is part of the marketing strategy of most of the world's brands. Also, they occupy storage space, so not selling them represents a high opportunity cost. The garments do not expire, but they do go out of style. Another option is to be more radical and take advantage of the season's official date changes, which would generate more expectations as they are concrete days marked on the calendar. You can communicate these changes gradually, launching summer discounts at the end of August, or launching the new season's campaign at the beginning of September, for example. Fashion has seasonal cycles every year as it's a sector with constant movement. For instance, you can adapt the cover photo of your Facebook page every new season since it's simple to change. If you work online, you need a social media cover image that gives a first impression corresponding to what you offer. This is why we recommend that you use these graphic templates for your website, social networks, or to print as posters: The most important occasions for communicating, such as the beginning of the season or in particular dates, are specific moments to attract new fans and raise conversion rates. We have analyzed the communication strategies of the best fashion brands of the moment, and we have drawn some conclusions. Some ideas of templates for your clothing store
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